Case Study
Clim8 Invest
A sustainable investment app for a pioneering climate fintech startup.
Overview
UX, UI & Accessibility
I helped shape Clim8's investment app with UI design and a focus on accessibility, simplifying a complex financial journey into an intuitive digital experience that made sustainable investing more accessible and easy to understand.
Objectives
Make green investing easy
Create a clear and intuitive experience that makes investing simple to understand and navigate, removing unnecessary complexity while supporting users throughout their investment journey.
Build trust through design
Balance Clim8's distinctive, optimistic brand with the clarity and credibility expected from an investment platform, creating an experience that feels both engaging and trustworthy.
Design for growth
Establish a consistent and flexible experience that could accommodate new investment journeys, content and features as the product continued to grow.
Key insights
Simplicity builds confidence
Investing can feel complex and intimidating, particularly for less experienced investors. Clear language, familiar patterns and simple interactions help make decisions feel more manageable.
Finance and purpose must coexist
Clim8 needed to express its strong environmental purpose without losing the credibility expected of a financial product. The experience had to feel optimistic, but considered and trustworthy.
Impact needs to feel tangible
Sustainable investing can feel abstract. Showing where money is invested and the impact those investments support helps make the connection between financial decisions and climate goals more tangible.
01
Brand and product aligned
Bringing the refreshed identity into the app created a more cohesive experience, with the brand expressed consistently across both the product and wider digital touchpoints.
02
A foundation for growth
A Design System of reusable patterns and components made it easier to introduce new journeys, content and interactive features while maintaining consistency across the product.
03
A more accessible experience
Refining the brand and interface for accessibility created a more inclusive and polished experience while retaining the distinctive visual character of Clim8.
04
A simpler investment journey
Clearer journeys and intuitive interactions made investing easier to understand and navigate, reducing complexity across key moments in the experience.
